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SEO & Analytics Executive

Description

Please click on the plus button to expand menus. Posted 1 day ago SEO & Analytics Executive, Up to £45,000, Basingstoke, Hampshire Area, Lovely Technology Company with amazing growth record, Including some Agile working SEO & Analytics Executive: We are looking for a highly skilled and analytical SEO & Analytics Executive to help scale-up and drive our clients paid search and SEO marketing activity. The successful candidate will also be the go-to person for data analysis and insights that will contribute to the company's strong growth strategies. This is an exciting and new opportunity to play a key role in the strategy, day-to-day management and hands-on optimisation of search channels, in order to drive performance in line with Return on Investment (ROI) targets. Main Responsibilities will include: Managing the day-to-day delivery of Paid Search/Pay Per Click (PPC) campaigns includes account setup, keywords selection and expansion, audience segmentations, negative keyword governance, website and category exclusions, ad creative and landing page revisions. The successful candidate can identify and interpret trends and patterns to provide actionable recommendations to hone marketing campaigns for optimum performance.  Create, deploy and optimise Paid Search and Display campaigns/activity across multiple channels to achieve commercial targets Optimise paid search and advertising display network campaigns including keyword portfolio development, bid adjustment, A/B testing, audience building, remarketing, and landing page optimisation. Constantly devising new experiments to find growth areas Monitor, track and evaluate PPC campaign performance, based on KPI targets including CTR, CPC, CPL and conversion rates Conduct technical SEO analysis with a focus on search rankings, search terms, backlinking, competitor SEO benchmarking, and recommendations to improve website content Keep up to date with paid search best practices, bid management systems, keyword development tools and industry research Analyse campaigns and translating anecdotal and qualitative data into recommendations and plans for revising the campaigns to improve key performance indicators on an ongoing basis Constantly look to develop the digital strategy with a test and learn approach, implementing new technologies where appropriate to drive qualified traffic to relevant websites Collaborate with the marketing team to guide A/B tests, incrementality tests, and spend scaling tests on campaigns online and offline to identify what works best Collate data from multiple sources across all marketing activities to use in reports, and applying best-in-class analytical techniques to provide meaningful insights that help improve effectiveness Conduct campaign and channel analysis across all marketing channel, offline and online, to provide data-driven recommendations that support a growth marketing strategy for test & learn experiments, continual refinement and optimisation Build and maintain a suite of dashboards and reports to track marketing performance Ideal Experience Required: Experience in performance marketing (especially paid search, from strategy to implementation and reporting)  Good knowledge of the paid search marketing landscape, tools, vendors, and keen interest to keep track of new developments Knowledge of paid search engine advertising tools (Google, Bing, Yahoo) and bid management systems Experience using PPC/SEO tools such as Google Tag Manager, Google Analytics, Google Pagespeed Insights, AccuRanker, Moz, Ahrefs, SEMRush Good understanding of marketing analytics with experience converting data into actionable insights Advanced analytical skills and ability to interpret data and identifying trends Experienced in creating reports/dashboards Proficient in MS Excel Experience of using Hubspot is desirableExperience of using leading BI tools such as MS PowerBI, Google Datastudio would be advantageous In 2006 I decided to form Jenrick Commercial and now nearly 15 years later the business has thankfully gone from strength to strength. Having now been in the mad world of recruitment for nearly 25 years, I've seen a massive amount of change in that time (in my early days we used to fax CV's off to a client and if you were looking for work you use to photocopy your CV and even hand-deliver it into the agency, there was no internet in the early days!!)  The foundation of our success has always been to build the greatest relationships with both our clients and candidates, we are always super honest and try to leave the greatest impression with everyone you connect with.  My father taught me that life is very much what you put in, put a little in and you get a little out, put a lot in, and of course, you get a lot out. This is a rule I firmly believe in and has served me well over the years.  What can I tell you about me? Well, I have been married for nearly 25 years (my wife is extremely lucky or completely mad) and we have a beautiful son Toron who is 15 now. I also cannot function properly without a triple shot skinny wet latte first thing in the morning. If you ever catch me before this time then I apologise in advance! I go to the gym every day and I've probably been on a diet since I was born so I am very body and image-conscious.  I am also a glass half full type so love listening to Tony Robbins motivational podcasts to give me that extra kick. I support West Ham United so I definitely need something positive as I don't get it from the team I support. I also love the good old US of A (California). I think my music taste is great (it's very eclectic) however the team in the office are always moaning about my playlists (it's them that have no taste). Why recruitment? Well, I love people, I genuinely love to understand how people tick, and after 25 years I know I'm damn good at what we do. In this job, every day is different and I'm humbled and grateful that I have met some amazing people over the 20+ years, plus it's always lovely to change peoples lives for the better so to play a part in their journey of life is something I am truly grateful for.  It's great to be back in the office!But things have changed. There are little differences around the building and a few new rules too! How 2018 unfolded for Jenrick Commercial and our prediction for 2019 2018 wasn’t a particularly straightforward year for many businesses around the UK, however despite this 2018 was another steady year for us as a business. We saw our business thrive and peak in 2017, with it being our best year ever, and 2018 saw us level on par with that. So for us as a business having this continuity in strength was reassuring and gave us confidence despite the media advertising otherwise due to Brexit. In Quarter 4 we did see the usual reduction of volume of candidate’s applications. We do find this to be the norm prior to Christmas, many candidates often put aside looking for a new role in November until the New Year so this wasn’t a surprise. Although we did see a lull in candidate movement at the back end of the year, a point to note is that not one candidate we spoke to advised that they were staying put until after Brexit. What has been a surprise is that normally we do see higher response of volume on applications and candidates looking for work at this point of the year, following the theme ‘New year, new career’, however applications have been far lighter compared to the start of 2018. This highlights that the war on good, quality talent is becoming even more difficult. On the flip side the volume of new jobs has been very steady, even rising slightly, since Jan 1st. This is based on our client growth as well as the strong relationships we have formed with our current clients – around 91% of our business is referred of repeat. January and February have been a great start to the year with both placement of permanent and contract positions increasing so we are seeing no slow down with new business. Where’s the future at? It goes without saying that Brexit will no doubt shape and define where the market goes. The likelihood is increasing that we will extend the negotiations and not leave as planned on the 29th March. While we are unsure as to how long the delay will be, it could dominate through to the end of 2019 meaning a steady and cautious, if not unpredictable, year. Whatever the outcome is; a deal as planned, a delayed deal or even a no deal then we do foresee the market to the cautious throughout 2019. Obviously the sooner the decision is made then the more likely it will be that we will see stability in our industry and the overall market conditions of the UK bringing confidence back in and normality taking hold. As most of our clients tend to sit within either; Technology, Professional Services, Financial Services we definitely haven’t seen any change with new opportunities, however the market is all around confident and if confidence is high then opportunity will flow. If you are looking for exceptional staff or your next career move then contact us on 01932 230868 or [email protected]

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Basingstoke, England, Hampshire, RG21, United Kingdom

  • Ad ID:  19027240
  • Ad Type:  Offered
  • Posted on:  31/01/2021, 02:51
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