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EST 1985
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Serving classified ads since 1985.
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Social Media General Manager

Description

Harrods is synonymous with luxury. You’ll help us keep it that way. As the Social Media General Manager, you will oversee the operation of Harrods’ social presence across all platforms, acting as the ambassador and champion for social media within the business. You’ll help deliver strategic projects and campaigns that contribute to position Harrods as the first choice luxury retailer for innovation and partnerships. About us As the world’s luxury emporium, we deliver a magical, memorable experience for customers. This makes us uniquely challenging for creative minds. To protect and grow our brand demands extraordinary composure, creativity and commerciality. Harrods’ global brand offers uniquely exciting challenges, and we nurture a supportive environment where creativity, resilience and commercial awareness make anything possible. About you This is a role with real influence that will shape the evolving global social media strategy. You will understand how to build a nuanced organic social strategy that caters to multiple audiences, and will work closely with the Performance Marketing team on paid social campaigns and growth strategies. Experience concepting creative campaigns for paid formats would be of benefit. The role will also be vital in developing new social media opportunities for brand partners, as Harrods grows its digital media sales business. You will need to understand and advise on best practice creatives and trends; steering a content plan that is both creative and commercially strategic, while also being relevant for each platform. You will be responsible for briefing multiple internal creative teams on specific asset requirements according to their channel plan, as well as managing a core team and our in-market China social agency. More specifically, we’re looking for someone with: Experience in social shopping formats and social strategies optimised for commercial ROI preferred Established contacts with the major platforms and innovative digital content agencies Self-motivation, a flexible approach and strong use of judgement and initiative Strong organisational and time-management skills, with the ability and willingness to prioritise projects while meeting deadlines Excellent communication skills, both written and verbal, with the ability to present to senior stakeholders Detail orientated with thorough understanding of analytics and how this can be used to track and enhance performance Experience with and understanding of popular social/web communities (Facebook, Instagram, Twitter, Pinterest, Youtube, TikTok, WeChat, Weibo) and emerging networks both globally and regionally Our promise to you At Harrods, we pride ourselves on challenging conventional thinking and doing the seemingly impossible for customers. Share our positive approach and this will be a defining career move. You’ll gain experience across the business and have the freedom to make connections the way you want. Plus, you’ll be close to the heart of a creative team in which each week brings something new. For our part, we’ll recognise your ideas with excellent opportunities for long-term career progress, plus a strong package. This includes generous pension and life insurance, staff discounts of up to 33% on Harrods’ products, 25 days’ holiday and your birthday off. At Harrods we believe the personality and authenticity of our people sets us apart. We celebrate and invite applications from all cultures, backgrounds, tastes and experiences and are proud of our culture where people from all walks of life can grow and thrive. What makes you unique makes us exceptional. If you want to know more about our people and our culture, search #TogetherHarrods on LinkedIn, Facebook or Instagram Locked Down at Harrods Once our doors closed for the day our Knightsbridge store transformed into the ultimate film set for the filming of Lock... Food for thought Today is Earth Day and the theme is climate action. Food waste is a serious polluter contributing to the climate crisis.... When anything is possible, what can’t be done? I remember returning back from maternity leave after having my son Finn back in 2014 and going out on the HR conference ... We are Harrods We’re delighted to have won Employer Brand of the year at the Employee Engagement awards. Read on to find out what... 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London, England, London, W6, United Kingdom

  • Ad ID:  19020384
  • Ad Type:  Offered
  • Posted on:  30/01/2021, 02:48
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