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Marketing Data Analyst - Marketing Operations

  • Job Type: Permanent

Description

The RoleWe're looking for a data scientist who thinks in a clear and organised way to help the marketing team tackle challenging business problems with data and a mathematical approach. The right candidate would be able to work under time-pressure to generate accurate insights and often present complex analysis. The ability to explain complicated concepts to non-technical stakeholders and thinking creatively about problem-solving would be critical.You'll work on a wide range of data challenges: data mining, customer insights, A/B test results, competitor reports, effect of marketing campaigns, forecasting models, creating new reporting dashboards targeting and segmentation, data flows, integration and reporting and much, much more.Key responsibilitiesThe role involves evaluating and improving business processes and products using scientific rigour and statistical methods.Working with large data sets, you will understanding customer interactions, develop predictive models and helping the organisation in creating automated data solutions to aid decision-making.You will be manipulating complex datasets using a range of tools such as SQL across multiple brands and products.Perform analysis across a variety of data topics and help solve challenges such as interpreting split test results, predicting behaviours and finding top performing segments.You'll identify and deliver opportunities to support the strategic direction through the better use of dataIdentifying new methods, tools, techniques and opportunities to deliver business value by reducing costs, generating income or improving the customer experience through applying data scienceData and Technical ExperienceStrong commercial experience querying, analysing and providing insights from large complex datasets.Advanced SQL: analytic functions, performance tuning, data wrangling.A fundamental understanding of ETL to perform effective database querying involving multiple data tables.Understanding of Data Warehouse Architecture, Power BI, SQL Server Reporting Services (SSRS), SQL Server Integration Services (SSIS), SQL Server Analysis Services (SSAS), both multi-dimensional and tabular.Highly skilled in manipulating data in Excel for analytical purposes including knowledge and experience of advanced formulas, data transformation handling large datasets, tables and formatting, conditional formatting etc.Knowledge of industry trends and developments including GDPR, Legitimate Interest and Consent based marketingA bit about youProven working experience as a data analyst or business data analyst - 4+ years of experience in analytics, ideally 2 years in marketing related analytics work and performance reporting.The ability to articulate and translate business questions and use statistical techniques to resolve data analysis problems.Experience in presenting findings to varying audiences (technical and non-technical stakeholders) and catering presentation style appropriately.A strong attention to detail and a clear and concise writing style.Based in Manchester, London or Milton Keynes, with some flexibility of home working.
  • Job Type: Permanent

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Manchester, England, Greater Manchester, M2, United Kingdom

  • Ad ID:  19214653
  • Ad Type:  Offered
  • Posted on:  14/02/2021, 03:01
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