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Serving classified ads since 1985.
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Marketing analysis officer - North West - £370 per day

  • Job Type: Contract
  • Salary Type: Weekly
  • Salary: £370

Description

* Digital Marketing Marketing Analysis Officer.* remote working then in the North West until end March 2021. £370pd Inside Ir35/Umbrella Government/Public Sector Deadline 1pm Mon 04 January 2021. The Digital Marketing Analysis Officer you will be responsible for making the best use of data, tools, analytical techniques and industry best practice to deliver analysis of the very highest quality for web services, social media and campaigns, to meet the digital service standard. You will deliver high quality work across all areas of digital performance analytics: data collection, data analysis, performance reporting and generating insight through compelling data stories. Key Responsibilities -Plan and carry out research using a range of methods to develop a deep understanding of BSR users -Create clear findings reports that help continuously improve comms service -Build data analysis into all activity and support the workstream lead to develop a robust evaluation plan and dashboard -Based on data and evidence apply tools and techniques for data analysis and data visualisation -Drive reach and retention for BSR channels -Collecting and presenting key performance data and analysis for digital services, website, social and marketing, Intranet and campaigns. -Working across teams and disciplines to make sure all BSR channels are integrated and understand how to improve them to better meet the needs of our end users. -Helping teams understand user needs by providing quantitative and qualitative evidence from web analytics, financial data and user feedback. -support digital and communications teams, especially the products or campaigns manager, and to develop hypotheses, KPIs, audience segments and personas, inform effective content design and identify commercial opportunities -Collect relevant and accurate data from digital and offline sources (eg call centre data), including by managing and developing analytics instrumentation - working with development colleagues. -Produce accurate, engaging and actionable analysis of online and offline data sources to derive priority user needs and user behaviour, working closely with insight colleagues and user researchers to combine the 'what' and 'why' of user behaviour. -Provide recommendations for action based on user data in easily understandable and engaging ways - such as show and tells, blog posts, dashboards. -Actively participate in a performance and data analysis community of practice, assisting with training and knowledge transfer of digital analysis principles to wider audiences and expanding your own and others  data analysis skills.
  • Salary: £370
  • Salary Type: Weekly
  • Job Type: Contract

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Bootle, England, Merseyside, L20, United Kingdom

  • Ad ID:  18536890
  • Ad Type:  Offered
  • Posted on:  28/12/2020, 02:48
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