Senior Marketing Analyst - Faststats/SPSS
Primary responsibilities for this position include but are not limited to:
â¢ Glean actionable insights to support in-market campaign optimisation
â¢ Perform statistical analysis of primary and syndicated research, consumer spend and business performance data
â¢ Analyse scenarios to assess the before/after impacts of target market selection, media choice and allocation on client's business performance
â¢ Package analytical findings into presentations/reports and communicate (both written and verbal) complex concepts to Sr. Client teams and internal teams
Bachelor's degree is required. MBA or Master's degree is preferred with applied focus in Econ, Statistics, Math, or Business.
â¢ At least 2 years experience in digital campaign management and/or analytical measurement
â¢ Experience in either Organic or Paid media, preferably experience with integrating both strategies for earned reach goals.
â¢ Strong modelling skills
â¢ Experience in analytical tools like SPSS and Faststats
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