This advertising policy only applies to advertising placed in known as ‘the website’. This document outlines what these publications and websites will and will not publish. This policy is designed to prevent our customers from advertising items which are either illegal in the UK or prohibited by Loot.

All adverts which contravene this policy will not be published. You may still be charged at the time your advert is processed online.

This policy is made up of two sections;

1. How do the publications and websites define private and trade adverts?
2. Restrictions on adverts placed within the publications and on the websites?


Private advert

Advertisements for privately owned items.

Listings for ‘Wanted’ items or services.

General public notifications, such as Lost & Found, or Community Events.

Trade adverts

Promote a business or service for which payment is expected.

Advertise items that can only be used for a business purpose.

Unsure whether your advert should be private or trade?

If you are unsure whether your advert classifies as trade or private then please ask yourself the following questions:

• Am I advertising a business?

• Am I advertising a service for which I am expecting payment?

• Am I advertising large quantities of the same item which could be considered to be manufacturing or distribution?

• Am I selling an item which is used purely for a business purpose (i.e. a coin-operated sunbed / an articulated lorry)?

• Am I asking customers to visit a specific business location or website?

If you still have doubts as to whether you are a private or a trade customer then please call our Customer Services team on 0871 222 5000*.

What items am I NOT allowed to advertise?

Loot  will not publish adverts for items that are illegal in the UK. Loot  also prohibits certain adverts due to the nature of the item advertised.

The restrictions highlighted in this advertising policy are NOT absolute. We reserve the right to prohibit any advert (across all sections) should we feel that it is inappropriate for publication. We reserve the right to change the Loot Private Advertising Policy at any time.


Below is a list of sections where some restrictions apply. Click on the links below to be taken to the appropriate sections.


Computing /Software

All sale of software must be on original discs, and reasonably priced. Back-ups and copies are not allowed for sale.
OEM software must be sold with a piece of hardware. They cannot be sold on their own.
Consoles & Gaming

Consoles cannot be advertised as chipped or modified.

Games cannot be sold if they are foreign, imported or on CD-Rs.

Pre-release, promotional or beta-games are prohibited.

All pirated software or games cannot be sold.

Digital editions of copyright material

Loot reserves the right not to advertise digital music, books, software or any other files which contain copyright materials for sale as the majority of these infringe the copyright of the original recording artist.
Mobile Contracts

Loot will not publish any contracts (either attached to a handset or to be transferred between end-users) Movies, Video & Music – DVDs & VHS

Loot will only accept adverts for BBFC certified VHS tape or Region 2 DVDs.

Loot will not publish adverts for VCDs as they are foreign discs and do not fall under the BBFC certification.

Loot will not publish adverts for private recordings.

Movies, Video & Music – CDs & Vinyl

Loot  will only accept adverts for commercial released recordings

Satellite Equipment

Loot will publish:

Digital, Digiboxes, mini-dishes, these should not include the smart card.

Freeview, digital, NTL or On Digital boxes.

Adverts offering Conditional Access Module (CAM).

Brand named decoders such as Echostar, Amstrad, Pace, Nokia, Phillips, etc, whether in-built or independent to the rest of the satellite system are as long as they do not include a smart card.

Motorised dishes offering European and Worldwide channels, unless they mention it includes a smart card to allow access to encrypted channels.

Loot will not publish adverts for:

Smart Card Programmers or Unloopers.

Smart Card or other cards of any kind, either integrated with, or independent of a satellite system.

Blocker devices.

Hardware and software DSS emulators.

Test cards.

All advertisements offering access to some networks such as Filmnet, TV Erotica, Red Hot Dutch, TV3, and TV1000 as they contain adult material that is not BBFC approved.

Home and garden
Clothes, Accessories & Luggage

Loot will publish adverts for any item made, in whole or part, from fur, skin, ivory, tusks, horns, teeth & feathers. If, however, the part of the animal is listed on the EC REGULATIONS list, then the advertiser must produce a copy of the Article 10 certificate as issued by the Department for Environment, Food and Rural Affairs (Defra).- Loot may decide not to publish adverts for any item made, in whole or part, from fur, skin, ivory, tusks, horns, teeth & feathers, made from certain type of animals even if they are not endangered species.


Loot will not publish adverts for shells of tortoises, turtles, and terrapins, as many products have been made unlawfully using part of endangered species that may appear on the EC REGULATIONS list.

Uniforms & ID

Loot will not publish advertisements featuring official and current uniforms, regardless of their origin, and / or badges and identification. In the majority of cases, official uniforms remain the property of the government or official body that issued them.

Watches & Jewellery

Loot will not publish adverts for replicas or copies of trademarked items.

Jobs and training
Domestic jobs

Domestic jobs adverts may be advertised privately but the wording must comply with the different UK employment law, i.e. it is not permissible to state gender, age, religion, nationality in adverts.

Leisure and lifestyle
Alcohol and cigars / cigarettes

Loot will not publish any advert for alcohol and cigarettes.

Loot will accept ads for cigars only where the advert makes it clear that it is a collectible and the cigar is offered in a sealed box only.

Fishing, Shooting & Hunting

Adverts for guns, pistols or air rifles need to state the calibre & pounds per foot (lbs / ft) of the item. Loot will not publish adverts for any of the following:

CO2 guns or rifles

Pump action guns

Repeater guns/ multi-shot or rifles

Replica weapons


BB guns


Modified weapons


Loot reserve the right to cancel adverts for the above items wi Pets and livestock

If you require any further assistance please email: [email protected]


All charities wishing to advertise must state their registered charity number in the advert.

Musical Instruments

Loot  reserves the right not to publish any adverts for copies or replicas of trademarked instruments.

What’s on: Event Tickets

All adverts for events, including sporting events and music events, must contain the price in the advert as music events organisers consider concert or theatre tickets as void if they are not re-sold at their face value (excluding any booking fees) and for profit. Loot will reflect the organisers’ and primary reseller’s (such as Livenation, Get Live, Ticketmaster, TicketWeb) terms and conditions of resale of tickets when applicable.
No adverts will be accepted for football matches or Wimbledon tennis matches.

Radar / Camera Detectors

Loot will publish adverts offering such equipment as long as the wording is kept to a bare minimum such as make and model.

Car Audio/Security

Loot will not publish any adverts for incomplete stereo units such as front panels or back boxes.

Pets and livestock
Animals Age

Even though there is no legal requirement, it has been commonly agreed that the minimum age when a dog or cat is considered fully weaned and ready to be taken from its mother is 8 weeks and over. Puppies or kittens should not be advertised as ‘ready to go’ if they are under this age.

Banned Breeds covered by the Dangerous Dogs Act 1991

Pit Bull Terrier
Dogo Argentino
Japenese Tosa
Filo Braziliero
Adverts for these breeds or any derivatives of them will not be accepted. If adverts are placed, Loot  reserves the right to cancel them with no prior notification and no refund will be given.

Dogs & Puppies

At Loot we take animal welfare very seriously and our policy has been designed to protect animals from being mistreated or mis-sold. As a result, our policy covers the following criteria: Dog’s Age*, Docking*, Dew Claws*, Christmas / Easter / Any other holidays*, Free Insurance*, Banned Breeds of Dogs, Dangerous Dogs.

If you have any doubt about the advert you are placing or if you would like help placing your advert, then please call our Customer Services team on 0871 222 5000* or email [email protected] for assistance.

Christmas / Easter / Other Holidays*

Loot reserves the right not to publish adverts which mention that the animal for sale would make an ideal present for any seasonal celebrations of the year.

Dangerous Dogs

Loot reserves the right not to accept any adverts for breeds of dangerous dogs. These include American Pit Bull, American Staffordshire Bull Terrier, Irish Staffordshire Bull Terrier, Ban Dog, Old Tyme, Victorian Bull Terrier, Presa Canario, Wolf Cross breeds, or any derivatives of these breeds or dogs crossed with these breeds.

If you are responding to an advertisement and you are unsure about the pedigree or breed of the animal – you should take advice from appropriate organisations such as the Kennel Club or the RSPCA.

Loot reserve the right to cancel adverts for the above breeds or derivatives of these breeds without any prior notification and no refund will be given.

If you require any further assistance please email: [email protected]

Dew Claws*

Loot reserves the right not to publish any adverts for animals where dew claws are advertised.

Docking *

The docking of dogs’ tails has been banned in England since 6 April 2007 and in Wales since 28 March 2007; but with exemptions from the ban for certain working dogs, and for medical treatment. The exemption for working dogs allows a dog that is likely to perform certain specified types of work to have its tail docked by a veterinary surgeon.

Exotic Animals

Loot will not publish adverts for any animals listed on the EC REGULATIONS list of endangered species.

Free Insurance*

Free insurance (regardless of the period or the type of insurance) is not allowed to be offered with the sale of an animal.

* Loot  reserve the right to cancel adverts that fail to adhere to this policy without prior notification or refund.thout any prior notification and no refund will be given.


Property for Rent

When advertising Property for rent all adverts must adhere to the following house rules:

Only one property may be advertised in each advert. Multiple properties will require multiple adverts.

Properties may not be changed within an existing advert during the adverts’ publication period. If an advertiser wishes to advertise a different property other than the one advertised then this would require a new advertisement.

Loot will not publish adverts for properties where the property’s availability is limited to individuals of a stated race, sexuality, religious preference or age. For example, if an advert contains a statement such as ‘Room available for white Christian only’ or any such variants then the advert will not be published.

Loot will publish adverts for flat or house shares which state the current race, sexuality, religious preference or age of the other occupants. For example, the following statement would be acceptable; ‘Room available in Christian house share’.